Chicago, IL   SEO, AEO and AI visibility for local businesses (331) 645-4580 Chicago SEO Free SEO audit

Blog

SEO Case Studies and Insights From Chicago SEO Company

Real results and practical SEO thinking from the work we do every day, across ecommerce, local search, and competitive Chicago markets. Every study here is built on confirmed outcomes for the businesses we serve.

Impressions up, clicks down

The backdrop for everything we publish.

These figures shape how we write, structure, and mark up every post on this site.

68%
of US Google searches end without a click
68.01% from January to April 2026, up from 60.45% in 2024
23
point rise in zero-click searches in a decade
About 45% in 2016, 49% in 2019, 68% in 2026
3.2%
of search activity happens on AI tools
Less desktop search activity than Amazon, Bing, or YouTube

Sources: SparkToro and Similarweb, June 2026, and SparkToro and Datos, March 2026. Figures current as of August 2026. Full breakdown and method.

Ready when you are

Want results like these for your business?

Tell us your market and your goals. We will show you where the visibility is, and how we would go get it.