Chicago Shopify SEO and store design that helps you sell more.
We build, redesign, and grow Shopify stores. We design stores that convert, run the Shopify SEO that brings in buyers, fix the technical problems Shopify creates by default, and help you reach more customers on Google, in AI answers, and on Google Shopping.
Which Shopify service do you need?
Most store owners come to us for one of three reasons. We are a Chicago Shopify agency working with stores in the city, the suburbs, and across the U.S. Pick the path that fits you.
A new Shopify store or a redesign
Best for: you are starting a store, moving from another platform, or your current store looks dated and does not sell.
- Store planned around how your customers shop
- Theme customized to your brand
- Products, collections, and pages set up
- SEO basics built in before launch
- Moves from WooCommerce, Wix, Squarespace, or BigCommerce
A new store plus monthly SEO
Best for: you want the store built right, then want it to keep growing on Google, in AI answers, and on Google Shopping.
- Everything in a new store build
- Monthly Shopify SEO after launch
- Collection and product content that ranks
- Google Merchant Center and free listings
- Monthly reports on traffic, rankings, and sales
SEO for the store you already have
Best for: your store works and you like the design, but not enough people find it.
- Full audit of your current store
- Duplicate URL and technical fixes
- Collection and product pages that rank
- Speed and app cleanup
- Visibility in AI Overviews and AI shopping answers
Not sure which one fits? We will look at your store and tell you. You can also see all our packages.
Everything your Shopify store needs, under one roof.
We design and build the store, get it found, help it sell more, and keep the technical side clean. One team, from launch to growth.
New Shopify stores
- Planned around how your customers shop
- Theme set up and customized to your brand
- Products, collections, and pages loaded
- Built to be found on Google from day one
Shopify redesigns
- A fresh design on a faster, modern theme
- Clearer menus and collection layouts
- Mobile first pages that are easy to buy from
- Rankings and URLs protected during the switch
Shopify SEO that brings in buyers
- Collection and product pages that rank
- Content that answers buyer questions
- City, state, and national coverage
- Visibility in AI Overviews and AI shopping answers
More sales from the traffic you have
- Product pages that make it easy to buy
- Faster load times on phones
- Reviews, shipping, and trust details up front
- Less friction in the cart and checkout
A bigger footprint for your brand
- Google Merchant Center and free listings
- Google Shopping and Popular Products
- New markets across the U.S. and abroad
- Paid search when you need results fast
The technical fixes Shopify needs
- Duplicate URLs and canonical conflicts
- Tag and filter crawl waste
- Theme speed and app bloat
- Product schema and clean feeds
Building or moving your store to Shopify.
Starting fresh or leaving another platform, here is how a Shopify build works with us.
Plan the store
We learn what you sell and who buys it. Then we plan your collections, menus, and pages around what shoppers search for.
Design and build
We set up and customize your theme, load your products and collections, and write the pages your store needs. Every page is fast and easy to use on a phone.
Set up SEO before launch
We set clean URLs, page titles, product schema, and your sitemap. We connect Google Search Console and Merchant Center so Google can find your products.
Launch and grow
We launch, watch for errors, and fix them fast. If you picked a store plus SEO plan, the monthly SEO work starts right away.
Moving to Shopify without losing your rankings
Shopify uses its own URL format. Products live under /products/ and categories live under /collections/. So when you move from WooCommerce, Wix, Squarespace, or BigCommerce, almost every URL changes. If nobody redirects the old URLs, Google drops the pages you worked years to rank. We map every old URL to its new home before launch.
| What moves | What we do |
|---|---|
| Products and variants | Imported with titles, descriptions, images, and prices |
| Categories | Rebuilt as Shopify collections with their names and content kept |
| Old page URLs | Each one 301 redirected to its new Shopify URL |
| Page titles and meta descriptions | Carried over, then improved where they are weak |
| Blog posts | Moved to the Shopify blog, with redirects from the old posts |
| Product reviews | Imported into a Shopify reviews app |
| Customer accounts | Imported. Customers set a new password the first time they log in, because passwords cannot be moved |
| Order history | Imported so your records stay in one place |
Then we fix what Shopify breaks by default.
Out of the box, every product on a Shopify store is reachable at more than one URL. The canonical product path, and a second path nested under whichever collection the shopper browsed through. Shopify sets a canonical tag, but internal links, sitemaps, apps, and pagination frequently disagree with it, and the result is ranking signals split across duplicates of the same page.
That is the visible half. Underneath it, tag based filtering generates an effectively unlimited number of crawlable URLs, /collections/all duplicates your entire catalog, pagination leaks authority, and every app you install injects scripts into the theme that push render times up. None of this shows in the admin. All of it shows in Search Console.
The fix is specific to Shopify. It is canonical policy, index rules for tags and filters, theme and schema work, feed cleanup, and app audits. We handle all of it as part of every Shopify build, redesign, and SEO project, so your store is ready to rank and sell.
| URL pattern | What Shopify does | What we do |
|---|---|---|
/products/handle | The canonical product URL | Kept as the single indexable product page |
/collections/name/products/handle | The same product, nested under a collection | Canonicalized back to the product URL, internal links corrected |
/collections/all | A duplicate of the entire catalog | Noindexed or repurposed deliberately |
/collections/name?page=2 | Paginated collection views | Self canonical with clean pagination signals |
/collections/name/tag | Tag filters, unlimited combinations | Index rules applied, valuable tags promoted to real pages |
/search?q= | Internal search result pages | Blocked from crawling to protect crawl budget |
Every one of these exists on a default Shopify store before you publish a single product.
Shoppers decide before they reach your store.
Product discovery increasingly resolves on the results page, inside AI shopping answers, and on the marketplaces. Platform hygiene is what determines whether your catalog is eligible to appear at all.
Sources: SparkToro and Similarweb, June 2026, and SparkToro and Datos, March 2026. Figures current as of August 2026. Full breakdown and method.
The technical Shopify SEO we handle.
Platform level work, from canonical policy down to the Liquid that renders your schema.
Collection and product page architecture
- Collection structure mapped to demand
- Product handle and URL policy
- Internal linking that follows canonicals
- Menu and breadcrumb hierarchy
Shopify URL duplication control
- Canonical policy enforced site wide
- Nested collection paths resolved
- Sitemap and internal links aligned
- Variant URL parameter handling
Tag and filter navigation SEO
- Index rules for tag combinations
- Crawl budget protected from permutations
- High demand filters promoted to pages
- Search and sort URLs blocked
Shopify theme and speed performance
- Render blocking scripts identified
- Liquid loops and section bloat reduced
- Image and font delivery optimized
- Core Web Vitals on real templates
Product schema and structured data
- Product, Offer, and Review markup
- Availability and price accuracy
- Breadcrumb and Organization schema
- Validated against live rendered output
Shopify app and script audit
- Every installed app weighed
- Orphaned scripts from removed apps
- Duplicate schema injected by apps
- Third party tag consolidation
Merchant Center and Google Shopping
- Feed health and disapproval fixes
- Attribute and GTIN completeness
- Free listings and Shopping surfaces
- Feed matched to on page data
Shopify Markets and international SEO
- Hreflang across market domains
- Duplicate content between regions
- Currency and pricing signals
- Geographic redirect behavior
How our Shopify SEO process works.
Foundation first. Content on a broken crawl path is wasted money.
Step 1, audit the Shopify store
- Full crawl against live rendered HTML
- Duplication and canonical conflicts mapped
- Theme and app performance profiled
- Index coverage and feed health reviewed
Step 2, fix the SEO foundation
- Canonical and index rules deployed
- Theme and schema work implemented
- App bloat removed or replaced
- Feed and Merchant Center corrected
Step 3, build and scale the catalog
- Collection content built out
- Product templates improved at scale
- Rankings tracked by collection
- Coverage expanded across the catalog
We report indexed products, collection rankings, and revenue per template.
A Shopify catalog that finally ranks.
The directions we engineer toward on a Shopify engagement.
Figures are representative engagement targets, not promises. Your projection is built from your live data during the audit.
Related services.
More ways we help Shopify stores grow.
Signs your Shopify store has SEO problems.
Shopify is easy to launch and quietly hard to rank. These are the issues we find in almost every audit.
Duplicate URLs splitting your rankings
- Products reachable at two different addresses
- Collection filters generating endless URL variants
- Canonical tags missing or pointing the wrong way
- Google indexing the version you did not want
Collection pages with nothing on them
- A heading, a grid, and no content at all
- No copy targeting the category keyword
- Every collection using the same template text
- Losing to competitors with real category pages
Product pages that cannot compete
- Manufacturer descriptions copied word for word
- No product schema, so no rich results
- Thin titles that ignore how people search
- Out of stock products silently deindexing
The theme is slowing you down
- Apps loading scripts on every single page
- Oversized hero images on mobile
- Core Web Vitals failing on product templates
- Third party widgets blocking render
What actually moves revenue.
Most stores chase the homepage keyword. The revenue is further down the catalog, in pages nobody has optimized.
Collection pages are the real money
- Category terms carry the highest commercial intent
- One optimized collection can outrank a hundred products
- Buying guides layered onto collection pages
- The pages competitors most often neglect
The long tail of the catalog
- Specific product searches convert hardest
- Attribute and variant driven search demand
- Comparison and alternative searches by name
- Small volumes that add up across a full catalog
Content that supports the catalog
- Guides that answer pre purchase questions
- Sizing, materials, and compatibility detail
- Content structured to be cited by AI answers
- Part of our content strategy work
The technical floor underneath
- Clean canonical and URL logic across the store
- Product and breadcrumb schema on every template
- Fast templates on mobile connections
- Handled through technical SEO
What store owners ask us.
Straight answers about what the platform does and what it costs you.
Talk to a strategistDo you build and redesign Shopify stores?
Which do I need, a new Shopify store or just SEO?
How much does a Shopify store cost?
How long does it take to build a Shopify store?
Can you move my store to Shopify without losing rankings?
Do you work with Shopify stores outside Chicago?
Can you help my Shopify store sell more?
What is Shopify SEO?
Why does Shopify create duplicate product URLs?
Is Shopify good or bad for SEO?
Do Shopify apps hurt SEO?
How is this different from your e-commerce SEO page?
Do you work with Shopify Plus and Markets?
We are on WooCommerce or BigCommerce. Can you still help?
Chicago Shopify agency that builds, redesigns, and grows Shopify stores, with Shopify SEO, Google Shopping, conversion work, and the technical fixes that help a catalog rank and sell.
Find out what your Shopify store could be earning.
Start with a free Shopify audit. We review your design, your rankings, your speed, and your technical setup, then show you where the fastest growth is.
A clear read on your store, with no obligation.